Salesforce Certified Marketing Cloud Next Consultant : MC-Con-201 valid dumps

MC-Con-201 real exams

Exam Code: MC-Con-201

Exam Name: Salesforce Certified Marketing Cloud Next Consultant

Updated: Aug 21, 2026

Q & A: 0 Questions and Answers

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Campaign Design, Flow Orchestration & Content30%- Landing pages
  • 1. Components and configuration required to build landing pages
    - Personalization
    • 1. AMPscript
      • 2. Merge fields
        • 3. Content variations
          • 4. Handlebars
            • 5. Repeaters
              - Activation templates
              • 1. Configuring activation templates
                • 2. Selecting appropriate contact point values
                  - Flow orchestration
                  • 1. Flow types
                    • 2. Trigger conditions
                      • 3. Flow elements and logic for business processes and messaging
                        • 4. Flow configuration settings
                          - Messaging data sources
                          • 1. Selecting appropriate data sources for personalized customer data
                            Topic 2: Agentforce & AI Innovation11%- Marketing agents
                            • 1. Audience segmentation
                              • 2. Content generation
                                • 3. Campaign creation
                                  - Conversational messaging
                                  • 1. Customer engagement and response handling
                                    • 2. Ongoing interactions across messaging channels
                                      - Predictive AI
                                      • 1. Selecting appropriate predictive AI features
                                        Topic 3: Analytics & Performance Insights8%- Reporting and analytics
                                        • 1. Selecting pre-built dashboards for reporting requirements
                                          - Marketing insights
                                          • 1. Surfacing marketing data and insights across the Salesforce platform
                                            Topic 4: Data Modeling, Identity Resolution & Segmentation25%- CRM data ingestion and activation
                                            • 1. CRM objects and records
                                              • 2. Audience segmentation, activation, and content personalization
                                                • 3. Actionable Lists
                                                  - Data 360 data object concepts
                                                  • 1. Connecting, harmonizing, unifying, and activating customer data
                                                    • 2. Audience segmentation and content personalization
                                                      - Data 360 consumption and entitlements
                                                      • 1. Impact of marketing automation design decisions on platform consumption and usage
                                                        • 2. Consumption-based entitlements
                                                          - Identity Resolution
                                                          • 1. Configuring Identity Resolution
                                                            • 2. Linking multiple data sources into a unified profile
                                                              Topic 5: Platform Setup & Governance13%- Domain authentication and authorization
                                                              • 1. Self-service domain authentication
                                                                • 2. Domain authorization for branded, authenticated email delivery
                                                                  - Marketing Cloud Next environment setup
                                                                  • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
                                                                    - Business Units and governance
                                                                    • 1. Business Unit requirements
                                                                      • 2. Content and user governance using roles and Enhanced CMS Workspaces
                                                                        Topic 6: Consent13%- Consent record management
                                                                        • 1. Creating, managing, and updating consent records
                                                                          - Platform consent objects
                                                                          • 1. Purpose and relationships of consent objects
                                                                            - Consent management concepts
                                                                            • 1. Role of consent in customer engagement and compliance
                                                                              - Consent banners
                                                                              • 1. Configuring consent banners on marketing landing pages and external pages
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