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Salesforce Email Essentials (EEB101) Sample Questions:

1. What does the validate tool check for? (Check all that apply)

A) Invalid email address
B) A physical mailing address
C) That each content area specified in the dynamic content rule exists
D) Correct syntax for attributes
E) The presence of an unsubscribe link

2. What 3 options are available to create a template in the marketing cloud? (Choose 3)

A) Paste HTML
B) Content Builder
C) Template Editor
D) Mobile Template Editor

3. An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time.
What solution meets this specification?

A) Data Filters
B) Audience Builder
C) Contact Builder
D) SQL Query Activity

4. Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?

A) Static Design
B) Responsive Design
C) Desktop-centric Design
D) Mobile-aware Design

5. A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?

A) Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks
B) Configure Web Collect to return an error message for any email address that does not conform to standard conventions
C) Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect
D) Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number

Solutions: