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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Audience Management | 16% | - Use profile attributes and engagement scoring - Implement catalog-based recommendations - Create and manage segments - Build audience criteria and filters - Configure dynamic audience membership |
| Overview and Key Concepts | 12% | - Define Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes - Identify use cases for Marketing Cloud Personalization - Describe the platform architecture and components |
| Administration and Governance | 20% | - Manage user roles and permissions - Monitor system health and troubleshooting - Configure system settings and preferences - Manage integrations with Marketing Cloud - Understand compliance and security considerations - Implement data governance policies |
| Implementation and Configuration | 16% | - Set up data collection and event processing - Configure user and visitor authentication - Configure campaign areas and zones - Implement JavaScript beacon and tag management - Set up and configure the Web Media Manager |
| Reporting and Analytics | 12% | - Analyze campaign performance metrics - Navigate and use the Reports dashboard - Create and customize reports - Interpret engagement and conversion data |
| Campaigns and Experiences | 24% | - Configure audience targeting and segmentation - Create and test campaign variations - Implement decision logic and rules - Build experiences using drag-and-drop editor - Create and manage campaigns - Set up triggers and response handling |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. What qualifies a web vistor to see any experience of a Web Campaign?
A) Campaign Targeting Rules
B) Einstein Recipe Ingredients
C) Email Campaign Rules
D) Einstein Next Best Action
2. How does a developer share web templates from one dataset to another?
A) Download to zip file, upload zip file
B) Copy
C) Deployment manager
D) Clone
3. What two fields can a web developer specify for defining a Content Zone?
Choose 2 answers
A) The associated page type
B) The dimensions of the Content Zone.
C) The name of the Content Zone.
D) The CSS selector of the DOM element.
4. A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?
A) The agent uses a customized next best offer widget powered by the interaction studio connector
B) Leverage service cloud to inform IS in real-time
C) Use machine learning to serve product/ content recommendations in email sent by your ESP
D) Manually sync data from Interaction studio to service cloud
5. Which global template do you select and customize to provide product recommendations on the homepage?
A) Einstein Content Recommendations
B) Einstein Product Recommendations
C) Banner with CTA
D) InfoBar with CTA
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: C,D | Question # 4 Answer: A | Question # 5 Answer: B |
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