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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Ad Studio | 12% | - Campaign management and optimization - Audience targeting and segmentation - Integration with advertising platforms |
| Topic 2: Social Studio | 10% | - Content management and moderation - Social analytics and reporting - Social media publishing and engagement |
| Topic 3: Mobile (SMS/Push) | 13% | - MobilePush tools and functionalities - Mobile Studio configuration and usage - MobileConnect features and capabilities - GroupConnect and WhatsApp integration |
| Topic 4: Interaction Studio | 8% | - Personalization and decisioning capabilities - Real-time interaction management - Integration with other Marketing Cloud modules |
| Topic 5: Einstein for Marketing Cloud | 23% | - Send Time Optimization - Einstein Copy Insights - AI-powered personalization and prediction - Einstein Engagement Frequency - Einstein Engagement Scoring |
| Topic 6: Journey Orchestration | 25% | - Comparison between Datorama and Google Analytics - Reporting and performance analysis - Entry sources and audience evaluation - Activities and decision splits - Journey design and best practices |
| Topic 7: Triggers | 7% | - SOAP and REST API triggers - Data extension and trigger management - Event-driven automation |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. How much historical data is immediately available when a managed FB account is added to Social Studio?
A) Six Months
B) One week
C) Thirty days
D) One Year
2. How long does the activation process take for Einstein Engagement Frequency?
A) up to 72 hours
B) up to 24 hours
C) up to six hours
D) up to one hour
3. A customer wants to send ''Last Chance'' real time triggered messaging to their subscribers when stock of an items gets below 50 units. They want to include a dynamic ''Buy now'' link based on the product with low stock.
Which two APIs would support this use case?
Choose 2 answers
A) Transactional Message API
B) Journey API
C) REST API
D) Email SOAP API
4. What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?
A) Data Storage
B) Next Best Action
C) Data Aggregation
D) Orchestration
5. What is the prerequisite to create advertising studio audience:
A) There is no prerequisite as all setup is done.
B) Set user opt in data.
C) Create advertising/business account on the required and network and setup the ad account integration in MC
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: A,C | Question # 4 Answer: C,D | Question # 5 Answer: C |
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