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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Administration | 11% | - Describe how to manage users, roles, and permissions - Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM) |
| Lead Management | 24% | - Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules |
| Engagement Studio | 17% | - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use form handlers - Describe how to use dynamic content - Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms |
| Visitors and Prospects | 8% | - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects |
| Email Marketing | 20% | - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to analyze email performance metrics - Explain how to use dynamic content in emails - Explain how to create and send emails - Describe how to manage email templates |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?
- A. Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
- B. Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
- C. Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.
- D. Create the form in the first BU, then export the form and import it into each of the other two BUs.
Correct Answer: D 🗳️
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.
Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?
- A. Set the sender of the email as the account owner.
- B. Set the sender of the email as the assigned owner.
- C. Set the sender of the email as a specific user.
- D. Set the sender of the email as a custom CRM user.
Correct Answer: A 🗳️
It is recommended that Email Preference Center should use more than one page level depth
- A. True
- B. False
Correct Answer: B 🗳️
What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?
- A. Only users with an Administrator user role will be able to change the prospect field value.
- B. Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.
- C. The record that was last updated sets the field value for a synced prospect.
- D. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
Correct Answer: C 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
"What record page layouts can the Send Engage Email button be added to?
- A. Contract
- B. User
- C. Opportunity
- D. Case
Correct Answer: C 🗳️
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Viewing questions 1-5 out of 261 questions.
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