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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Google AdWords has many categories of items and services for sale which they do not allow for advertisement. Which of the following items is NOT permitted to be advertised on Google
AdWords?

A) Political ads
B) Puppies
C) Cigars
D) Cars

2. Which of the following policies prohibits affiliates from using destination URLs that automatically redirects to another Website?

A) Link policies
B) Quality
C) Editorial and format policies
D) Content policies

3. John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?

A) SEO for good web content
B) PPC models
C) CPM models
D) SEM based on web content

4. Ben has installed conversion tracking for his website. Google recommends that Ben use the Google Site Stats text block; so users on his site may accept or not accept, the conversion
tracking code. Where should Ben place the Google Site Stats text block on his site?

A) The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.
B) The Google Site Stats should be placed on a corner of Ben's sales page on his website.
C) The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.
D) The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.

5. You are managing a Google AdWords account for your company. Your manager informs you that she wants you to create a daily budget of $75 and hit this budget everyday in Google ads, but also get the most clicks as possible for this budget. Considering this scenario, which of the
following tools will help you hit your daily budget of $75, and still maximize the clicks you receive?

A) Use the conversion optimizer
B) Use the automatic bidding option
C) Use the ad scheduling option
D) Use a CPM ad campaign

Solutions: