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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. If you open your Google AdWords account and want to see instant insights into your account's performance, where would you look?

A) CTR
B) Reports
C) Account Statistics
D) Google Analytics

2. Steve is a web marketing consultant, and he's reviewing a client's Google AdWords. Steve is interested in the keyword analysis field on the Keywords tab, in the client's campaign. When Steve looks at the keywords quality score, he can determine how well the keyword is likely to perform.
What is the scale that Google displays the Quality Score?

A) 1 to 100
B) 1 to 10
C) Google does not reveal the Quality Score as it is proprietary information.
D) Very high, Moderate, Low, Poor

3. You have just created a new ad and a new ad group in your Google AdWords account. What tab will you choose, if you want to add managed placements to this ad group?

A) Networks tab
B) Managed placements tab
C) Google Network Management tab
D) Ad Type

4. You are a Google AdWords consultant for your company and you'd like to do conversion tracking.
How do you participate in the Google AdWords conversion tracking?

A) You'll compare your Google AdWords traffic to your site with the number of sales, signups, or other conversion targets, to determine your conversions.
B) Through your Google AdWords account you'll choose Reporting, Edit Settings, and then check Customize tracking indicator.
C) You must add the Google AdWords conversion tracking code to your website's HTML code.
D) Through Google AdWords you'll enable conversion tracking through your Home tab and Track Conversions.

5. What will you do to enable phrase matching for a particular keyword?

A) Add a (-) sign before the keyword.
B) Enclose it in curly brackets.
C) Add a (+) sign before the keyword.
D) Enclose it with quotation marks.

Solutions: