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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?

A) Filter Activity in Automation Studio
B) Pivot table in Datorama Reports
C) Email Performance Over Time Report

2. NorthernTrail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?

A) Increase the font size (over 16pt) to make the content easier to read.
B) Remove role="presentation" from layout tables to support assistive technologies.
C) Reduce line spacing to fit more content on the screen and reduce scrolling.

3. Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

A) List Detective
B) Auto-Suppression Lists
C) Bounce Mail Management

4. The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?

A) Path Optimizer
B) A/B Testing
C) Einstain Engagement Activities

5. A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least number of steps?

A) SQL Query
B) Data Filter
C) Filtered data extension

Solutions: