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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 20% | - Difference between Emails and Email Templates - Email reporting metrics - Email capabilities and use cases |
| Topic 2: Reporting and Analytics | 8% | - Conversion and engagement metrics - Campaign and lifecycle reporting - Dashboard interpretation |
| Topic 3: Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Topic 4: Lead Management | 24% | - Scoring and grading: definition and management - Automation rules: components and use cases - Segmentation rules - Page actions - Lists: types, capabilities and creation - Custom redirects: capabilities and use cases - Completion actions |
| Topic 5: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Topic 6: Administration | 11% | - Field creation, editing and mapping - Relationship between Account Engagement and Salesforce - Recycle Bin capabilities |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)
A) Marketing Cloud Account Engagement domains
B) Tracker domains
C) Mobile domains
D) Social media domains
2. What user role must a Marketing Cloud Account Engagement user have in order to verify the Salesforce connector?
A) Sales manager
B) Administrator
C) Marketing
D) Sales
3. Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field?
Choose 2 answers
A) The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.
B) The Marketing Cloud Account Engagement field must be a drop-down field.
C) The Lead and Contact fields must have the same API name.
D) The Lead and Contact fields must have the same Salesforce field label.
4. A new automation rule is created.
What action is required for prospects to begin matching that automation rule?
A) Resume the rule after saving
B) Preview the rule before saving it
C) Schedule the rule to run before saving it
D) Sava the rule without any additional action
5. What is the main difference between automation rules and segmentation rules?
A) Automation rules run continuously; segmentation rules run once.
B) Segmentation rules do not run retroactively
C) Automation rules do run retroactively
D) Neither will "unmatched" prospects
Solutions:
| Question # 1 Answer: A,B | Question # 2 Answer: B | Question # 3 Answer: A,C | Question # 4 Answer: D | Question # 5 Answer: A |
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