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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Who benefits from a successful promotion?

A) Retailer
B) Manufacturer
C) Shopper
D) All of the above

2. What is the primary purpose of a promotional strategy?

A) To determine the pricing strategy for all products in the store.
B) To create a long-term business plan for overall company growth.
C) To drive product awareness, increase sales, and influence shopper behavior through targeted promotions.
D) To manage supply chain operations and inventory levels.

3. The simplest form of regression analysis is _____, where the relationship between variables is modeled as a straight line.

A) Linear Regression
B) Quantile Regression
C) Polynomial Regression
D) Decision Tree Regression

4. There are 4 chains in the Market, What is the ACV Weighted Distribution for Item A within that Market?
Chain A: Distribution of Item A = Yes, Total Store ACV = $1,000,000
Chain B: Distribution of Item A = No, Total Store ACV = $2,000,000
Chain C: Distribution of Item A = Yes, Total Store ACV = $2,000,000
Chain D: Distribution of Item A = Yes, Total Store ACV = $1,000,000

A) 75%
B) 67%
C) $2,000,000
D) $4,000,000

5. What is Midtown Mart's share of wallet (SOW) for Category X?

Table shown:

A) 27%
B) 60%
C) 75%
D) 25%

Solutions: