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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which components should be used when creating calculated metrics in Adobe CJA?
(Select two.)
Response:

A) Dimensions
B) Event Types
C) Data Processing Rules
D) Metrics

2. Which distribution method should be used to send project reports via email in Adobe CJA?
Response:

A) Data Export Service
B) Report Scheduler
C) Campaign Delivery Module
D) Email Distribution Channel

3. Which Adobe CJA feature allows tracking customer interactions across multiple channels?
Response:

A) Identity Graph Integration
B) Data Ingestion Tracker
C) Cross-Channel Attribution
D) Campaign Overlap Analysis

4. A company ran an A/B test on their paid social media messaging, showcasing products from two different categories, with the goal of understanding which product category drove more sales on which platform.
All the ads were tagged with appropriate campaign parameters. The product analyst tasked with assessing test performance has several data views from which to choose.
Which one would best support product category analysis?
Response:

A) The data view with product analytics and email survey data only.
B) The data view with social impressions from all platforms, web analytics data, sales data, and product classification information.
C) The data view with social impressions from all platforms, email send data, web analytics data, and product classification information.
D) The data view with email send data, web analytics data, sales data, survey information, and product classification information.

5. The marketing team of an insurance business wants to review their weekly performance every Monday. They need a workspace project with data for past week from Monday to Sunday for reporting.
As a CJA Business Practitioner, how will you create a custom calendar date range to address this requirement, considering the week starts from Sunday as per default data view calendar settings?
Response:

A) In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' plus 1 day and End as 'Start of current week' plus 8 days
B) Select a custom range and manually adjust the start and end dates every week
C) In the calendar control select 'Last 7 days' from the Preset dropdown and then uncheck 'Use rolling dates' option with rolling weekly value
D) In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' minus 6 days and End as 'Start of current week' plus 1 day

Solutions: