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GCCC SCMP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Strategic Communication Foundations | 15-20% | - Communication theory and models - Professional standards and competencies - Role of communication in organizational strategy - Ethical principles in strategic communication |
| Topic 2: Message Development and Design | 20-25% | - Audience segmentation and targeting - Message strategy and architecture - Creative development processes - Channel selection and optimization - Content strategy |
| Topic 3: Implementation and Execution | 15-20% | - Change management communication - Crisis communication planning - Integration of communication channels - Resource allocation and budgeting - Project management for communication |
| Topic 4: Strategic Planning and Analysis | 20-25% | - Stakeholder identification and mapping - Setting strategic communication objectives - Situation analysis methodologies - Research and measurement frameworks - Environmental scanning |
| Topic 5: Evaluation and Measurement | 15-20% | - Measurement frameworks and models - Continuous improvement processes - Key performance indicators (KPIs) - ROI and business impact assessment - Analytics and reporting |
GCCC Strategic Communication Management Professional Sample Questions:
A communication manager's organization has launched a year-long campaign to encourage employees to submit process improvement ideas. To build and sustain employee belief and confidence in the campaign, it is essential to:
- A. Recognize employees who submit the largest number of innovative ideas in company media.
- B. Implement a public innovation platform that enables the ongoing exchange of ideas and feedback.
- C. Continuously relay successes, ongoing activities promoting the involvement of employees at all levels, innovation-related training, and new information.
- D. Distribute regular senior management messages that emphasize the "mandate" for all employees to become engaged with innovation across the enterprise.
Correct Answer: C 🗳️
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A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?
- A. Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.
- B. Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.
- C. Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.
- D. Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use and create a schedule for communication delivery.
Correct Answer: B 🗳️
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A chief executive officer (CEO) has suggested implementing a corporate social network that has been customized for secure internal corporate use. The CEO feels this could be a popular alternative channel to email and will help to improve employee engagement as well as collaboration and communication within the workforce. The CEO asks the communication manager to pilot the tool for six months before making a recommendation on its wide-scale adoption. Which factors are the BEST indicators of the success of the pilot?
- A. Frequency of use and quality and volume of content shared between participants
- B. Number of departments represented and cost per active participant
- C. The number of comments, videos, and photos posted
- D. Overall cost of the tool and participant feedback on its functionality
Correct Answer: A 🗳️
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Which of the following is traditionally developed during an organization's strategic planning process?
- A. Product, packaging, placement, variety, and price
- B. Values, purpose, priorities, systems, and tasks
- C. Programs, markets, targets, products, and features
- D. Mission, goals, objectives, strategies, and tactics
Correct Answer: D 🗳️
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Which is a PRIMARY reason a senior leader should support internal social media as an employee engagement tool?
- A. It will provide a location for employee profiles.
- B. It builds connections and fosters collaboration.
- C. It offers an online marketplace.
- D. It will be a place to share company information.
Correct Answer: B 🗳️
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Actual4Exams confidently stands behind all its offerings by giving Unconditional "No help, Full refund" Guarantee. Since the time our operations started we have never seen people report failure in the GCCC SCMP exam after using our products. With this feedback we can assure you of the benefits that you will get from our products and the high probability of clearing the SCMP exam.
We still understand the effort, time, and money you will invest in preparing for your certification exam, which makes failure in the GCCC SCMP exam really painful and disappointing. Although we cannot reduce your pain and disappointment but we can certainly share with you the financial loss.
This means that if due to any reason you are not able to pass the SCMP actual exam even after using our product, we will reimburse the full amount you spent on our products. you just need to mail us your score report along with your account information to address listed below within 7 days after your unqualified certificate came out.
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