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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile.
However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on.
Which critical piece of information does the community manager need to make this decision?

A) How much the trainer enjoys using each platform
B) How much time the trainer spends on each platform
C) How many current clients found the trainer on each platform
D) How much engagement each platform gets

2. A community manager runs a group for a local rugby team. The group only allows current and former team members to join. A request from an 11-year-old player is declined. The player complains and claims that the community manager is discriminating against them.
What should the community manager do?

A) Allow the 11-year-old as a member of the group so that they do not report the group
B) Ignore the request on the basis that the membership criteria are well displayed
C) Ask the community to vote on allowing others in the group
D) Respond to the complaint with a link to Facebook Community Standards

3. The community manager of a nonprofit contacts local government officials with an idea for an elderly-only fitness park in a local green space.
The community manager needs to provide evidence to the nonprofit that will help it to build relationships with potential government partners.
Which two proactive tactics should the community manager use in this situation? (Choose 2)

A) Run ads across digital platforms that ask for feedback on the park idea
B) Monitor elderly-only audiences on social media for outdoor recreational conversations
C) Create a poll for the community to assess interest in the park and report findings to the nonprofit
D) Put a sign in the green space asking for the fitness park to be built and share it on social media

4. A private institution that educates about political issues runs a public Facebook group to increase awareness of the importance of politics for young adults (ages 18-25). The goal is to promote healthy debate.
Which two strategies should its community manager implement to help achieve this goal? (Choose 2)

A) Tag members in every topic discussion to encourage them to comment.
B) Mute members who repeatedly violate group rules.
C) Use an analytics tool to determine which content is best to provide.
D) Post applicable community guidelines and pin that post as an announcement.

5. A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?

A) Survey members for positive community experiences to share with the CEO
B) Document the number of members and engagement statistics for the CEO to review
C) Post a poll in the community asking members if the company should close the group
D) Determine if members of the group are more likely to retain their monthly membership

Solutions: